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Multinational bank leverages tri-lingual program to drive deposit increases
A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms.
How We Helped
SeQuel built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages. Since prospective customers had to visit physical branch locations to perform the transactions, the campaign was designed to target specific geographic areas near bank branches. The multichannel program featured paid search, display prospecting and retargeting, and Facebook prospecting and retargeting.
Landing page visits
Cost per conversion
New CD deposits
"SeQuel has been instrumental in helping us rethink our digital strategy. We are very pleased with their performance and people. It’s a great relationship that we continue to invest in and grow."
- Julia, VP of Media, SeQuel Client
Contact us today to grow your business with a smarter approach to direct response.