Multinational bank leverages tri-lingual program to drive deposit increases

The Challenge

A multinational bank wanted to drive deposit increases via a CD campaign featuring multiple rates and terms.

How We Helped

SeQuel built a program in three languages to maximize awareness of the offer and to drive traffic to the campaign landing pages. Since prospective customers had to visit physical branch locations to perform the transactions, the campaign was designed to target specific geographic areas near bank branches. The multichannel program featured paid search, display prospecting and retargeting, and Facebook prospecting and retargeting and earned over $1 billion in new CD deposits.