A prominent not-for-profit health insurer wanted to develop a direct marketing campaign for a new pre-Medicare individual product.
How We Helped
Without an existing control package, SeQuel began testing to establish the most responsive and cost-effective combination of data, message, offer, format, and creative concepts.
"On time. On budget. Needle-moving results. It’s what you need from a direct marketing partner. It’s what I got with SeQuel. If you’re looking for a partner to help you get the most from your budget, you need to talk to the folks at SeQuel Response."
- Chris, Director of Marketing, SeQuel Client
All five concepts beat the CPA goal
Margin by which the winner beat the CPA goal
Winner's increase compared to the response rate goal