Not-for-profit health insurer develops direct marketing campaign for new product | Direct Marketing Case Studies

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The Challenge

A prominent not-for-profit health insurer wanted to develop a direct marketing campaign for a new pre-Medicare individual product.

How We Helped

Without an existing control package, SeQuel began testing to establish the most responsive and cost-effective combination of data, message, offer, format, and creative concepts.

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Campaign Testimonial:

"On time. On budget. Needle-moving results. It’s what you need from a direct marketing partner. It’s what I got with SeQuel. If you’re looking for a partner to help you get the most from your budget, you need to talk to the folks at SeQuel Response."

- Chris, Director of Marketing, SeQuel Client

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All five concepts beat the CPA goal

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Margin by which the winner beat the CPA goal

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Winner's increase compared to the response rate goal

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Rollout ROI