PPC audit leads to year-over-year improvement without increasing budget | Direct Marketing Case Studies

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The Challenge

This insurer had a long-term relationship with another digital agency and had been noticing performance starting to degrade.

How We Helped

SeQuel offered to audit the insurer's PPC account and found significant opportunities for improvement in the account structure, bidding strategy, and reporting focused on business-driving KPIs. SeQuel leveraged the same budget as had been used in prior efforts to drive account-wide improvement.