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PPC audit leads to year-over-year improvement without increasing budget
Industry: Specialty Insurance
This insurer had a long-term relationship with another digital agency and had been noticing performance starting to degrade.
How We Helped
SeQuel offered to audit the insurer's PPC account and found significant opportunities for improvement in the account structure, bidding strategy, and reporting focused on business-driving KPIs. SeQuel leveraged the same budget as had been used in prior efforts to drive account-wide improvement.
Increase in quotes
Cost per quote decrease
Sales increase via the website
Total sales increase
"There's not much more we can say other than that SeQuel has knocked the cover off the ball for us this year in paid search."