Direct mail agency checklist

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The Challenge

The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators.

How We Helped

SeQuel proposed a detailed search and display strategy that relied on radius-based targeting and elaborate audience segments to ensure ads would only be served to prospects located or interested in the bank’s market area. With a new account structure and holistic conversion measurement in place, the bank is winning impression share and increasing conversions. The client is now achieving its highest mortgage revenue months ever, continuing to leverage SeQuel for ongoing campaign strategy and optimization.

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Campaign Testimonial:

"Our digital campaign with SeQuel has helped us achieve record numbers in our mortgage business. The strategy SeQuel devised gets us in front of prospective customers in just the right moment."
- Tom, VPO of Mortgage Services, SeQuel Client
Paid Search Money Sign
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impression share over the competition
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increase in YOY conversion rate
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increase in ad conversion actions YOY