Hyper-focused targeting triples digital conversion rates for regional bank

The Challenge

The digital marketing efforts of a regional bank were not adequately geo-focused across paid search and display, causing the bank to lose potential customers to large, national mortgage aggregators.

How We Helped

SeQuel proposed a detailed search and display strategy that relied on radius-based targeting and elaborate audience segments to ensure ads would only be served to prospects located or interested in the bank’s market area. With a new account structure and holistic conversion measurement in place, the bank is winning impression share and increasing conversions. The client is now achieving its highest mortgage revenue months ever, continuing to leverage SeQuel for ongoing campaign strategy and optimization.