Although content with their existing digital marketing provider, an online food specialties brand sought further growth opportunities and increased performance. The brand agreed to participate in a digital audit sponsored by SeQuel.
How We Helped
During the comprehensive audit, SeQuel uncovered multiple opportunities to improve their Google and Facebook digital marketing performance, prompting the brand to leave its incumbent agency and instead partner with SeQuel’s digital team. To meet the brand’s primary objective of e-commerce growth, SeQuel overhauled the Google campaign structure and launched a granular campaign that allowed for greater control and strategic bidding on new, value-generating keywords. This approach placed the brand’s ads in front of a fresh and highly relevant audience, driving explosive growth of online leads and corporate gifting business sales.