Sales rate lifts with refined prospect targeting

The Challenge

A large medical alert provider’s direct mail strategy was standing still. The program’s low conversion rates and high CPA made them eager to challenge the status quo with a new direct marketing partner.

How We Helped

SeQuel’s first campaign introduced the client to FaQtor Test, a smarter testing methodology for direct mail. The subsequent campaign leveraged predictive modeling to target prospects that mirrored the client’s highest LTV customers. Among other wins, this polished approach resulted in a four-percent increase in sales rate.