After a successful launch into the mail channel, SeQuel continued to test new customer models to ensure the client’s campaign was optimized for scalable growth. In order to identify the best performing audience, SeQuel conducted a comprehensive test of 20 different list sources comprised of four control models, three hotline files, twelve custom-built data models, and SeQuel’s own PrediQtor model. Leveraging a proprietary machine learning algorithm, the PrediQtor model dominated the competition, outperforming the control by 2x and validating itself as the client’s best and biggest target audience.
0
% increase
in sales rate using the PrediQtor model
0
% lower CPA
achieved with PrediQtor model compared to the next best list
#
0
performer
PrediQtor model was the top performer out of 20 list sources
