Auto insurance sales rates surge with PrediQtor model

The Challenge

After a successful launch into the mail channel, the client needed to test new customer models to ensure their campaign was optimized for scalable growth.

How We Helped

In order to identify the best performing audience, SeQuel conducted a comprehensive test of 20 different list sources comprised of four control models, three hotline files, twelve custom-built data models, and SeQuel’s own PrediQtor model. Leveraging a proprietary machine learning algorithm, the PrediQtor model dominated the competition, outperforming the control by 2x and validating itself as the client’s best and biggest target audience.