Direct mail agency checklist

Are you in the market for a new direct response partner?

Download our FREE direct response agency checklist to help you find the right agency for your brand and growth goals.
No thanks, I have my own checklist.
Close slideout button

The Challenge

This insurer had recently experienced a 20% decline in annual premium, desired a structured retention strategy, and faced an inflated cost-per-acquisition due to out-of-control production and postage costs.

How We Helped

SeQuel took the reins, optimized the campaign finances, tested more than 400 data files, built over a dozen models, and developed 50-plus creative concepts.

Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Campaign Testimonial:

"SeQuel’s people are direct marketing pros and trusted resources. They’re very diligent about constructing appropriate test offers—they make sure we’re never complacent! SeQuel makes strategic recommendations based on achieving profitability and CPA goals. They are true professionals and a pleasure to work with."
- Peg, SeQuel Client
Computer Digital Data
0 %
Increase in acquisition sales rate
Red Arrow Percentage Circle
0 %
Increase in revenue per policy
Postage Production
0 %
Cost reduction of annual postage and production
Revenue Increase Arrow
0 x
Increase in annual premium