SeQuel optimizes campaign finances and develops winning strategy for insurer | Direct Marketing Case Studies

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The Challenge

This insurer had recently experienced a 20% decline in annual premium, desired a structured retention strategy, and faced an inflated cost-per-acquisition due to out-of-control production and postage costs.

How We Helped

SeQuel took the reins, optimized the campaign finances, tested more than 400 data files, built over a dozen models, and developed 50-plus creative concepts.

Bottom right quote symbol of testimonial

Campaign Testimonial:

"SeQuel’s people are direct marketing pros and trusted resources. They’re very diligent about constructing appropriate test offers—they make sure we’re never complacent! SeQuel makes strategic recommendations based on achieving profitability and CPA goals. They are true professionals and a pleasure to work with."

- Peg, SeQuel Client

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Increase in acquisition sales rate

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Increase in revenue per policy

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Cost reduction of annual postage and production

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Increase in annual premium