Direct mail agency checklist

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The Challenge

Several years of working a relatively static marketing universe was causing this insurer’s response rates, sales volume and profitability to deteriorate.

How We Helped

SeQuel began testing three to five new vertical/affinity files per month, built custom responder/affinity/publisher models, and targeted perimeter prospect segments.

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Campaign Testimonial:

"Time and time again we learn that data is king. By continually testing new files of all types, we were able to not only boost sales rates, but also provide significant scale within profitability metrics. The campaign has grown 4x, and list testing was the primary driver. When we found a winning list, we just had to decide whether it would replace the lowest on the totem pole, or just bolt on. It’s been a compelling growth story."
- James Fussy, SeQuel's VP of Data & Analytics
Piggy Bank
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Increase in revenue per sale
Mail Growth
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Increase in premium per piece
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Increase in acquisition profitability
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Increase in annual mail volume