The Challenge
Looking to grow, this home protection provider was eager to establish a significant DTC presence in the direct mail channel, and beyond.
How We Helped
SeQuel’s proven, data-driven approach to mail and digital marketing was exactly what they were looking for in their new direct response partner. Using the FaQtor Test methodology, SeQuel tested a myriad of creative, list and offer combinations to identify the winning combinations of a multi-million piece campaign for a fraction of the cost. To further enhance offline campaign performance, SeQuel Surround was activated to target prospects via email and Facebook before, during and after the direct mail in-home window. Compared to a holdout audience of prospects that only received direct mail, SeQuel’s multi-channel digital and direct mail strategy delivered an exceptional lift in campaign performance while significantly reducing CPAs, positioning the home protection provider for strong offline channel growth.
