The Challenge
After a successful launch into the mail channel, this meal delivery service was eager to maximize direct mail’s potential as a high-performing marketing channel.
How We Helped
SeQuel recommended merging the strengths of direct mail and digital advertising by reaching direct mail recipients through digital impressions before and during the mail delivery process via SeQuel Surround™. A holdout test provided a clear comparison between two audience segments, proving that branded direct mail along with branded digital content achieved notably higher conversion rates than branded direct mail and a PSA ad. By leveraging the combination of offline and online touchpoints, the client achieved increased brand exposure, reduced cost per acquisition (CPA), and improved conversion rates.
