Direct mail agency checklist

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The Challenge

A leading specialty insurer had tried direct mail previously, but the campaign wasn’t producing growth at a speed or scale that could justify further investment in the channel. From a digital perspective, the client was running a modest paid search campaign, but wasn’t engaging in any acquisition-based digital marketing.

How We Helped

SeQuel developed weekly direct mail drops for the five months leading up to peak usage season, along with synchronized digital strategies that included email, Facebook, blogging, display, and landing-page optimization.

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Campaign Testimonial:

"SeQuel helps us keep setting the bar higher and higher. I especially value their ability to quickly see trends and adjust. I am not worried about constantly watching results when I know SeQuel has tabs on it. I’m very grateful to their entire team for being such great partners."
- Kerri, VP Customer Experience & Strategy, SeQuel Client
Mail Growth
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YoY increase in direct mail sales rate
Website Analytics Blue Arrow Increase
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Increase in monthly site traffic
Landing Page CPA
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Increase in landing page conversion rate
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YoY decrease in cost per acquisition