The Challenge
A leading specialty insurer had tried direct mail previously, but the campaign wasn’t producing growth at a speed or scale that could justify further investment in the channel. From a digital perspective, the client was running a modest paid search campaign, but wasn’t engaging in any acquisition-based digital marketing.
How We Helped
SeQuel developed weekly direct mail drops for the five months leading up to peak usage season, along with synchronized digital strategies that included email, Facebook, blogging, display, and landing-page optimization.
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%
YoY increase in direct mail sales rate
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x
Increase in monthly site traffic
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%
Increase in landing page conversion rate
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%
YoY decrease in cost per acquisition
