The Challenge
A leading specialty insurer was having a difficult time converting prospects who had phoned their call center to receive a quote.
How We Helped
SeQuel developed a nimble weekly hotline mailing in which every Monday, the client pulls a file of last week’s hot leads, and SeQuel mails a targeted piece by Thursday of that week.
0
%
Sales rate of the program
$
0
M
Annual top-line revenue created by the campaign
0
%
Increase in revenue per purchase compared to acquisition campaign
