Direct mail agency checklist

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The Challenge

A leading specialty insurer was having a difficult time converting prospects who had phoned their call center to receive a quote.

How We Helped

SeQuel developed a nimble weekly hotline mailing in which every Monday, the client pulls a file of last week’s hot leads, and SeQuel mails a targeted piece by Thursday of that week.

Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Campaign Testimonial:

"We’ve had an incredible amount of success remarketing to responder/non-converter audiences, and we’re certainly pleased that the functionality was created to capture these records for this client. The resulting remarketing campaign is delivering the highest ROI of any of their campaigns by far."
- Erik Koenig, President & Chief Strategist
Four Arrows Increase
0 %
Sales rate of the program
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$ 0 M
Annual top-line revenue created by the campaign
Piggy Bank
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Increase in revenue per purchase compared to acquisition campaign