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The Growth Marketer's Guide to Direct Mail

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The Challenge

A leading specialty insurer was having a difficult time converting prospects who had phoned their call center to receive a quote.

How We Helped

SeQuel developed a nimble weekly hotline mailing in which every Monday, the client pulls a file of last week’s hot leads, and SeQuel mails a targeted piece by Thursday of that week.

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Sales rate of the program
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Annual top-line revenue created by the campaign
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Increase in revenue per purchase compared to acquisition campaign
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Testimonial:

"We’ve had an incredible amount of success remarketing to responder/non-converter audiences, and we’re certainly pleased that the functionality was created to capture these records for this client. The resulting remarketing campaign is delivering the highest ROI of any of their campaigns by far."
- Erik Koenig, SeQuel’s Chief Marketing Strategist

Contact us today to grow your business with a smarter approach to direct response.