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Direct mail agency checklist

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The Challenge

A growing produce subscription brand was looking for an offline channel that could consistently provide scale and generate high LTV customers to diversify its digital-heavy direct marketing strategy.

How We Helped

SeQuel developed and tested two prospect models, in addition to customer leads and winback lists, while closely consulting with the brand on creative package design and strategy. Just one month after the first campaign hit mailboxes, the brand was eager to mail again. In addition to doubling volume, the brand is engaging in further data modeling and monthly campaign opportunities in this key growth channel.

Marketing Funnel
0 + new sales
Campaign generated 750+ new sales
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0 x volume increase
Brand doubled mail volume after inaugural mailing
Mail Check Mark
$ 0  CPA
Achieved overall CPA of $76
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Testimonial:

"SeQuel has been an incredible partner in developing our direct mail campaign. They’ve gone above and beyond to ensure we are going to market with best-in-class creative, as well as a solid audience strategy that delivers higher LTV consumers. Based on the success we’ve seen, we intend to continue to grow this program and are excited to see the results!"
- Meghan, COO, SeQuel Client