Scalable channel enrolls 6K new customers in a single drop
The Challenge
A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program.
How We Helped
SeQuel tested five creative concepts and developed custom audience models to effectively predict converting customers. Within the first month, the direct mail channel proved to be an instant success and produced a positive return on investment. Subsequent quarterly mailings have steadily increased in size and profitability, notably enrolling over six thousand new customers in a single drop!
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k+
new customers acquired from a single mail drop
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Achieved a targeted CPA of less than $100
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Campaign achieved a positive ROI within the first month