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The Growth Marketer's Guide to Direct Mail

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The Challenge

A fast-growing subscription wellness app was in search of an alternative marketing channel to run alongside their existing digital and media strategy. Although the brand was not new to the direct mail channel, they were in search of a proven partner that could help them establish a scalable program.

How We Helped

SeQuel tested five creative concepts and developed custom audience models to effectively predict converting customers. Within the first month, the direct mail channel proved to be an instant success and produced a positive return on investment. Subsequent quarterly mailings have steadily increased in size and profitability, notably enrolling over six thousand new customers in a single drop!

Colorful People
0 k+
new customers acquired from a single mail drop
Mail Check Mark
<$ 0
Achieved a targeted CPA of less than $100
Clock ROI
$ 0 +
Campaign achieved a positive ROI within the first month
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Testimonial:

"This program is another example of how SeQuel can take a brand that was born online, and through our data science, identify a scalable and profitable audience in an offline channel."
- Patrick, Senior Marketing Strategist, SeQuel Response

Contact us today to grow your business with a smarter approach to direct response.