Targeted digital campaign converts hundreds of prospects

The Challenge

A meal delivery brand was looking to maximize the performance of its largest direct mail campaign of the season. 

How We Helped

Rather than run two mail-only campaigns, the brand utilized SeQuel Surround to execute a coordinated direct mail and digital marketing strategy. SeQuel leveraged the brand’s direct mail prospect list to target that same audience online with programmatic display advertisements during the mail program’s in-home window. The digital campaign reached nearly 65% of prospects (113K+) with an average of 8.6 impressions/person — generating more than 1K clicks and 320 purchase conversions.