After shattering performance expectations in the direct mail test launch, SeQuel wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
How We Helped
SeQuel's digital team developed a truly 1:1 Facebook strategy that targeted direct mail prospects with synchronized online creative, messaging, offers, and delivery timing.
"It creates a deadly combination when you can effectively merge the unmatched power of terrestrial data targeting with the cost-effectiveness of digital media, and it results in big-time cross-channel performance synergies for our clients."
- Chris Hofmann, SeQuel's VP of Digital Services
All offline list sources saw a performance boost
Increase in direct mail sales rate within top offline list due to Facebook ads
Average increase in direct mail sales rate due to integrated online ads