The Challenge
After shattering performance expectations in the direct mail test launch, SeQuel wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.
How We Helped
SeQuel's digital team developed a truly 1:1 Facebook strategy that targeted direct mail prospects with synchronized online creative, messaging, offers, and delivery timing.
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All offline list sources saw a performance boost
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Increase in direct mail sales rate within top offline list due to Facebook ads
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Average increase in direct mail sales rate due to integrated online ads
