Targeted Facebook campaign reaches direct mail prospects for credit score optimization service | Direct Marketing Case Studies

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The Challenge

After shattering performance expectations in the direct mail test launch, SeQuel wanted to measure the relative performance lift that an integrated online strategy would provide for this credit score optimization service.

How We Helped

SeQuel's digital team developed a truly 1:1 Facebook strategy that targeted direct mail prospects with synchronized online creative, messaging, offers, and delivery timing.

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Campaign Testimonial:

"It creates a deadly combination when you can effectively merge the unmatched power of terrestrial data targeting with the cost-effectiveness of digital media, and it results in big-time cross-channel performance synergies for our clients."

- Chris Hofmann, SeQuel's VP of Digital Services

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All offline list sources saw a performance boost

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Increase in direct mail sales rate within top offline list due to Facebook ads

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Average increase in direct mail sales rate due to integrated online ads