E-book Download
The Growth Marketer's Guide to Direct Mail

Are you ignoring your biggest growth tool?

Download your FREE must-read ebook for growth-hungry subscription brands.
No thanks. I'd prefer not to grow my brand
Close slideout button

The Challenge

After experiencing a decline in annual premium, this specialty insurer was looking for a partner to explore a new approach to direct mail creative.

How We Helped

As a highly regarded brand in the industry, SeQuel understood the importance of preserving this brand’s integrity within the direct mail channel. Working as an extension of the insurer’s in-house marketing group, SeQuel utilized direct response best practices to design more than 50 creative concepts. Although letter (envelope) packages traditionally outperform self-mailers in the insurance industry, initial testing identified a self-mailer as the best performing concept, beating the previous control package by a 12% sales rate. To continue optimizing the client’s direct mail program, SeQuel follows a regimented creative testing schedule in which new packages consistently boost performance metrics.

Marketing Funnel
0 %+ increase
Acquisition sales rates have increased by more than 30%
Money Percentage Cut
0 % cost reduction
Production costs have decreased by more than 20%
Multi Testing Victor
0 % increase
New creative package beat existing control's sales rate by 12%
Top left quote symbol of testimonial Bottom right quote symbol of testimonial

Testimonial:

"Through a close partnership with the client’s marketing team, we are able to translate their brand into compelling direct mail creative that drives measurable response and continued growth."
- Tari Johnson, Creative Director, SeQuel Response