A fully-accredited nonprofit teaching and research institution was looking to boost its enrollments, but its existing digital marketing agency was struggling to cost-effectively fill its enrollment pipeline with the necessary volume of prospective students. To supplement the shortage of leads, the university had been forced to purchase leads from third-party aggregators, which came with high costs and low downstream conversion rates.
How We Helped
SeQuel optimized the university’s paid-search accounts while introducing digital channels that would build essential top-of-funnel awareness in the geographies most relevant to the institution. This included targeting prospects across massively scaled audience platforms such as Facebook, Twitter and the Google Display Network. SeQuel also wrote and designed program-specific creative across all platforms, created program-specific landing pages, introduced a compelling content asset offer, and developed blog content for the university’s website regarding career opportunities in natural medicine. Seven out of ten new digital inquires were generated by SeQuel's campaign, and the University welcomed it's largest incoming class in seven years!
"The conversations we’ve had with the people at SeQuel have been very different from those with our prior agency. SeQuel’s team is very strategic, and they’ve been extremely responsive to the questions we’ve had. When SeQuel began managing our digital lead-generation campaign, we felt the impact almost immediately. They delivered on their promise to deliver a higher volume of qualified inquiries at a dramatically lower cost, and we’re connecting with these prospective students at a much higher rate, which has eliminated our need to purchase non-branded leads from aggregators. Thanks to SeQuel, we have more demonstrated interest in our institution than ever before."