Just Published: Is Connected TV Ready for Direct Response Primetime?
SeQuel Response was just published in Brand United.
Adopting connected TV (CTV) into the marketing lineup is an inevitable pivot as consumers shift to on-demand entertainment, but will it provide the ROI DTC brands need right now? In this article, we share how direct marketers can leverage direct mail’s offline audiences to maximize CTV investments and channel performance for a cohesive and converting omnichannel program.
Read the full article here.