SeQuel Featured on WMW! Meet the Mailers
On April 21st, 2022, Erik Koenig, President and Chief Strategist, and Chris Hofmann, VP of Digital Services, were featured on the Who’s Mailing What! series, Meet the Mailers: Integrating Direct Mail and Digital Marketing.
If you are looking for the key to accelerated business growth, an integrated direct mail and digital marketing strategy is the solution.
In this interview, Paul Bobnak with Who’s Mailing What! meets with Erik and Chris to discuss what is driving mail’s explosive growth, direct mail testing essentials, critical elements for success in the mail channel, and the role digital integration plays in today’s marketing landscape. The trio also examine the evolution of direct mail and what that means for direct marketing strategies in the future.
Interested in learning more about direct mail and digital integration? Check out these articles and e-books: