SeQuel Featured on WMW! Meet the Mailers

On April 21^st, 2022, Erik Koenig, President and Chief Strategist, and Chris Hofmann, VP of Digital Services, were featured on the Who’s Mailing What! series, Meet the Mailers: Integrating Direct Mail and Digital Marketing.

If you are looking for the key to accelerated business growth, an integrated direct mail and digital marketing strategy is the solution.

In this interview, Paul Bobnak with Who’s Mailing What! meets with Erik and Chris to discuss what is driving mail’s explosive growth, direct mail testing essentials, critical elements for success in the mail channel, and the role digital integration plays in today’s marketing landscape. The trio also examine the evolution of direct mail and what that means for direct marketing strategies in the future.

Watch the interview or read the full article for insights on how integrating direct mail and digital marketing can maximize your influence.

Interested in learning more about direct mail and digital integration? Check out these articles and e-books:

• The Digital Marketers Guide to Integrated Direct Mail
• How to Maximize Direct Mail Throughout the Buyer Journey
• How DTC Brands are Using Direct Mail to Drive E-Commerce Growth
• Integrated Direct Marketing: Offline Data Boosts Digital Marketing Performance