Just Published: How Digitally Grown Brands Can Continue to Scale, Despite Apple’s IDFA Blow

Apple IDFA

SeQuel Response was recently published in BRAND United.

Apple’s iOS 14.5 privacy and data update has thrown a wrench in mobile and app-based advertising strategy, but brand growth does not have to stall. Direct mail presents an opportunity for brands who have relied on Facebook and other app-based tactics to reach their audiences.

Read the full article here.