Direct Mail: Lower Cost vs. Lower Cost Per Acquisition

Cost v CPA image

SeQuel Response was recently published in BRAND United.

The truism “you get what you pay for” is even true in direct mail strategy.

Brands new to direct mail may fall victim to thinking the lowest priced campaign will generate the lowest Cost Per Acquisition. Read our newest BRAND United article to learn how paying a premium for direct mail components can actually lower your CPA.