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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

Your top 5 direct marketing problems

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Official vs. Promotional: Choosing between ‘stealth’ and ‘in-your-face’ marketing

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Merge-purge: Six steps to save money on wasted postage

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SeQuel expands staff, builds on year of award-winning growth

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These cardinal process sins hinder many direct marketing campaigns

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Direct marketing testing dollars wasted due to incomplete analytics

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Postage survival guide: Five ways to offset USPS rate hikes

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Direct marketing resolutions for the new year

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