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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

SeQuel beefs up talent pool with next of several significant personnel moves

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SeQuel solidifies place on Minneapolis-St. Paul Business Journal’s Fast 50 List

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What does personalization mean to you?

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SeQuel adds familiar face to lead creative production team

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Continued growth propels SeQuel to elevated national, state rankings

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SeQuel helps pack 13k meals for hungry children in Haiti

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Effect on purchase decisions: direct mail vs. digital

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SeQuel helps local clothing charity set fundraising record

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SeQuel gives clients 24/7 online access to campaign analytics

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2015 DMA study: Direct mail response rates leave digital in the dust

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Your top 5 direct marketing problems

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Merge-purge: Six steps to save money on wasted postage

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SeQuel expands staff, builds on year of award-winning growth

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These cardinal process sins hinder many direct marketing campaigns

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Direct marketing testing dollars wasted due to incomplete analytics

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