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Direct Marketing Blog

The latest direct response tips, tricks, and news from around the industry.

SeQuel Welcomes New Creative Director

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2020 Marks SeQuel’s 10th Anniversary – a letter from our CEO

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Ensure Your Direct Marketing Data Security

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David Forster Vendor of the Year 2019 is SG360

SG360° named SeQuel’s 2019 “David Forster Vendor of the Year”

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Direct Mail Trends to Stay Ahead in 2020

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Red mailbox filled with holiday mailings on a snowy cold background.

How to ensure your direct mail campaign shines this holiday season

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Direct Mail Response Rates Leave Digital in the Dust

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Image of a bullseye target depicting cost per acquisition (CPA) targets and the role of customer lifetime value (LTV) for the direct mail channel.

Understanding LTV’s role in setting direct mail CPA targets

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Jacqueline Johnson-Leister - Meet the SeQuel Response Team

SeQuel Response hires new marketing leader to drive brand awareness

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DIRECT MAIL CAMPAIGN written with chalk on tarmac over colorful graph and rising arrow, business marketing and creativity concept

Why use direct mail marketing?

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Direct Mail Presents a Huge Opportunity for Digitally- Maxed DTC Brands

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SeQuel Response remains in rare company thanks to fifth straight ‘fastest growing’ award

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Marketers to shift budgets offline in wake of Facebook blocking third-party data

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A woman's hand is touching screen on tablet computer iPad Pro at night for searching on Google search engine. Google is the most popular Internet search engine in the world.

6 hidden problems that could be plaguing your paid search performance

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SeQuel’s targeted digital marketing strategy helps specialty insurer drive double-digit sales increase

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